The future demands trust.

Because trust sparks ideas. Ideas rooted in personal conviction are the most effective drivers of growth and change. We help people and brands identify key topics, trends, and talent, and strengthen their positions, potentials, and personalities. Together, we develop communication strategies and implement tangible solutions.

Conviction is the most powerful multiplier. As experts from diverse business and social sectors, we provide individual, inspiring, and sustainable advice. We distill messages and perspectives to their essence. Whether it’s internal goals or external campaigns, we focus on effectiveness that wins people over through substance, attitude, and clarity. tr-st is the future.

visibility + evolution

We develop strategies and communications for brands — in collaboration with the people behind them. A meaningful synthesis of consulting and coaching that brings together perception, impact, and profitability. As communicators and advocates of a bold culture of innovation, we gather and curate a diverse treasure trove of ideas, trends, data, and knowledge. The result is compelling campaigns and messages that truly reach and engage target audiences.

As sparring partners, we foster presence, personality, and perspectives. We consider them the most valuable resources for the future — as KPIs that make all the difference in an increasingly fast-paced and fragmented world. People and brands that authentically embody and communicate their core values deliver a return on investment that makes those values visible and sustainably strengthens trust both internally and externally. At tr-st, we call this visibility and evolution.

mission

Relationships create contexts. Trust is what drives them and sets systems in motion in which ideas and innovations emerge. Courage and openness rather than risk aversion and silo thinking. Communication is the essential foundation for this – between individuals, within organisations, and in the interaction between brands, media and communities. This is at the core of our work.

As consultants and coaches, we initiate campaigns, support processes and make an impact through relevant content and high-profile connections. Communication solutions that strengthen relationships – tangible, measurable and sustainable.

vision

Innovations are created in a world where potential is discovered, promoted and connected. Embracing these potentials is a matter of trust. It is an inspiring force with extraordinary attraction and impact, and which strengthens confidence and vision. That is why we consider trust to be an essential economic and social factor. In a world that creates sustainable values.

tr-st strategy

In collaboration with our clients, we develop concepts for brand and communication strategies. We analyse which values are embraced by companies and how they are perceived by target groups. To achieve this, we work together with companies to bring about change by taking an external look at internal potential. We consider ourselves independent partners who address topics clearly, subjectively and in great depth. We also offer additional impulses from a broad network, which go beyond classical market research tools and management consulting. We consider the combination of different disciplines as a valuable and effective resource for new ideas.

tr-st communications

We shape strategies into meaningful experiences. Credibly communicated content and understanding the needs of the target group are essential for conveying a message. A decisive factor is the selection of multipliers who actually stand for the values of a brand. We define the appropriate communication channels and design the cooperation with protagonists and partners who make brands authentically visible. tr-st cultivates productive relationships and coordinates personalities with ideas and topics. In doing so, we rely on our established network of decision-makers from media, culture and business and integrate them into the overall communication context.

tr-st content

Whether you communicate by means of print, TV, social media or opinion leader: We offer everything from content analysis through to content strategy, B2B and B2C, corporate posts or influencer collaborations. Exciting, informative, inspiring and true-to-life content that turns people into fans and followers who enjoy connecting with ideas and brands on a long-term basis. We convert ideas, concepts and messages into captivating storytelling, adding dimension to companies and people. We maintain a dedicated and diligent working relationship with our clients. And we make sure that our portraits, interviews and stories are always authentic and personal. Only then do they have convincing impact and reach.

tr-st coaching

Trust is the very basis for how companies and brands are perceived, as well as for the people who shape them. CXOs influence this reputation both internally and externally by putting a face to the name. In our individual coaching sessions, we promote the targeted strategic integration of personality, to build values, competencies and strengths. Successful personal branding includes authentic storytelling and consistent behaviour. tr-st provides positioning support, asks the right questions, expands trust and establishes value-creating relationships. We help create competent leadership that convincingly shapes the future.

tr-st trainings

Great achievements are created by teams and are seldom the work of lone warriors. At tr-st, we see team building as a formula for collective success and innovative ideas. The perfect exchange among talents, a sound understanding of how to work together to achieve goals and mutual trust are the basis of successful teamwork. As communication professionals and certified systemic coaches, we develop formats that open up new paths for teams and promote the potential of cooperation. The shared experience of success generates ideas and innovative perspectives, verifiably strengthens identification with the company, binds employees in the long term and is reflected in measurable values. Our trainings are about more than just success- and goal-oriented standards. We prefer to take a more unconventional approach. In this way, we are able to reinforce valuable skills such as intuition, empathy, communication, creativity, conflict competence and self-management. Because the greatest achievements are created by personalities who trust each other and work together as a team.

Nicole Weber

managing director - consultant + coach

Nicole combines empowerment with an entrepreneurial mindset. She identifies key issues, fosters visions and gets straight to the heart of the matter. All with a keen sense of authenticity and empathy. Companies place their trust in her strategic excellence and rely on her high level of expertise to achieve growth targets and manage budgets. As a multi-certified coach, she empowers and supports individuals, assists decision-makers as a communications consultant, and contributes her specialist expertise in branding and positioning processes. Nicole is a source of ideas who creates sustainable solutions through intuition, an analytical approach and goal-oriented thinking. She enthusiastically puts forward-thinking ideas into practice. In doing so, Nicole also brings people together through her exceptionally strong and inspiring network within the German business, media and cultural sectors. She looks back on over two decades as an entrepreneur, as well as serving as a management board member for international brands. Nicole is the founder of tr-st.

Henrike Redecker

consultant + coach

Henrike has been at home in the world of PR for over two decades. In this capacity, she has already overseen numerous campaigns for renowned brands. Her extensive network of editorial teams and media professionals forms the basis for her consultancy work. Drawing on her in-depth PR expertise and a background in journalism, Henrike develops strategies for businesses and high-impact events. At the same time, she supports female entrepreneurs, founders and leaders in refining their positioning and establishing themselves credibly and strategically. Her PR expertise is complemented by her training as a systemic coach and process facilitator, enabling her to provide well-founded support for positioning work that is grounded not only in communication but also on a personal level.

Paul Heilig

consultant

For over three decades, Paul has been encountering and describing people and ideas. He identifies and articulates trends and topics for public figures and companies. As a media founder and journalist, he has worked for news agencies, newspapers, magazines, as well as in audio and television. As an author, he values interviews, profiles and opinion-led pieces on social and economic issues. Paul works as a consultant and advisor to brands across various sectors. His partners include start-ups, family-run businesses and industry leaders who set the pace and shape the future. For him, sustainable business is a combination of conviction and opportunity, candid dialogue and shared values. Paul regards unconventional thinking not as a side issue, but as an integral factor.